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Success Stories

The key to success is keeping up with the times.


1. Online. It’s time.


We are educators and our our primary focus is teaching students in the classroom or in our home studios. The prospect of taking our business online is daunting, even for the newest generation of music instructors.

When is the right time to go online? Today. Today’s technology makes it easier for budding musicians to find us for lessons, and for us to teach others around the world from the comfort of our home studio.

All you need is a few key pieces of technology and an online billing system to reach and teach virtually anyone in the world!


I taught my student when he was abroad in Germany, and his mom sat in on the lesson in the US!

I taught my student when he was abroad in Germany, and his mom sat in on the lesson in the US!


Thank you for encouraging me to expand my private lesson business online. I've pretty much doubled my client base (and subsequently my income) just by doing this ;) Thanks again!”

— Karl Arrieta, percussion instructor


2. Make your marketing count. Think like an entrepreneur!


Challenge yourself. Go beyond your comfort zone of teaching. Brag a little about your strengths. Your potential pool of students just doubled.

Word of mouth still has the most impact on how parents and adults choose their music instructor, so ask your current students for quotes to put on your website.

A picture is a worth a thousand words. Choosing a music teacher if a very personal choice based on many factors. Share whatever you can to give potential students a sense of who you, how you teach, and the type of studio that you run.

Are you the type of teacher who has loads of patience for very young students or do you prefer to work with more advanced students preparing for competitions? Perhaps you can work with all of these types of students, including adults.

Flaunt your successes and invite opportunities to work with new students. What makes you unique could be the very thing that attracts new students.


3. Your studio policy represents your music studio. Professionalism counts.


I agree, we need to keep (and raise) our standards in the piano teaching profession.  Thank you for your willingness to share your policy.  This encourages other teachers to reexamine or write their own policies. 

Suzi Judd, NCTM

I would like to thank you for gave us an really wonderful presentation at the convention. It provided a lot of useful and helpful information for my music teaching. 

— Shelly Chen

I was very inspired by your "right-full" way of thinking how to run piano studio, and your energetic and articulate Allegro Agitato presentation!

— Keiko Winther-Tamaki



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